PDF of resume available on request.
Shipt (Target) | San Francisco, CA
Senior Product Manager, AdTech | Dec 2024 – Present
Lead cross-functional squad of 5+ engineers and designers to optimize ROAS and increase ad revenue, while driving incremental orders and value for our brand partners.
Senior Product Manager, Growth | Jan 2022 – Dec 2024
Led cross-functional squad of 7+ engineers and designers to improve member acquisition and increase order volume, driving strategic growth initiatives that improve CRO and lower CAC.
EPAM | San Francisco, CA
Product Lead | Nov 2020 – Jan 2022
Pitched and led engagements focused on user experience optimization and platform migrations for high-growth consumer tech clients, including GoodRx, Alteryx, and Rogers Media, and Geisinger.
Deloitte Digital | New York, NY
West Coast Search Lead | Sept 2018 – Sept 2020
Led cross-functional teams delivering digital transformation and growth strategies for Fortune 500 clients, winning $5M+ in new business.
Havas Media | New York, NY
Performance Media Director | Dec 2016 – Sept 2018
Led integrated digital strategy across 20+ brands for Sanofi and other pharmaceutical clients, managing a team of 3 specialists focused on cross-channel efficiency.
Led SEO practice for DISH Network & Sanofi. Pitched and won SEO for BMS for their oncology portfolio, as well as Laser Spine Institute, bringing in $5M of annual revenue across SEO, Display, SEM, Paid Search, and Digital Insights.
Resolution Digital (Omnicom Group) | New York, NY
SEO Supervisor | Oct 2015 – Dec 2016
Provided integrated SEO strategy across 20+ brands for GSK (Rx & CHC). Worked closely with internal teams (SEM, paid social, digital investments, strategy, etc.), as well as collaborated with interagency partners.
GroupM | New York, NY
Manager, Organic Search, 09.13 – 03.15
Worked with Search Directors and Project Managers to develop and drive organic search strategy for Fortune 500 companies utilizing organic search and social tactics.
Clients included: Apple, GE, Jaguar, Land Rover, Lindt, Slimfast, Tresemme, Axe, Pfizer Medical Information, Motions, and Lipton.
SourceMedia | New York, NY
Digital Content Developer | May 2012 – Sept 2013
Worked with editors and publishers to create web-optimized content, as well as social media strategy and execution across industry-relevant platforms (Twitter, LinkedIn and Facebook).
EDUCATION:
UNIVERSITY OF CALIFORNIA, BERKELEY: HAAS SCHOOL OF BUSINESS, Berkeley, CA
MBA Candidate, Anticipated Graduation: 2028
EVERGREEN STATE COLLEGE, Olympia, WA
BA in English, 2009
GENERAL ASSEMBLY, New York, NY
UX Design Intensive, 2014
Tools/Technology
Growth & Analytics: Optimizely, Funnel optimization, CRO, A/B testing, Looker, Google Analytics, Criteo
Technical Skills: SQL, Amplitude, Snowflake, HTML/CSS, JavaScript, JSON-LD
Product Tools: JIRA, ClickUp, Miro, Figma, Segment
Marketing & SEO: SEMRush, Ahrefs, Google Ads, BrightEdge, Screaming Frog, Google Search Console
Platforms: Sitecore, Adobe Experience Manager, WordPress, Contentful